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Privacy and Cookies
This Cookie Statement explains how we use cookies and similar technologies in the course of our business. It explains what these technologies are and why we use them, as well as your rights to control our use of them. This Cookie Statement is and will be treated as part of our Terms and Conditions, and is automatically incorporated therein..
In some cases we may use cookies and other tracking technologies described in this Cookie Statement to collect information for things such as advertising personalisation, customer experience and managing performance. Some of this data may be classed as personal information if we were to combine it with other information. Cookies do not store sensitive or personally identifiable information, such as name, address or credit card details. For more information about how we process your Personal Information, please consult our Privacy Policy.
What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online retailers like ourselves in order to (for example) make their website or services work better, or to work more efficiently, as well as to provide reporting information. Cookies are used for things such as tracking the items that you add to the shopping basket on our website so are important to allow you to purchase products on our website. The cookies on our website dont contain highly personal information within them such as your address or credit card details and we only use them to improve the website experience.
Having cookies enabled in your web browser is important to allow to to purchase items on our website. You can turn off cookies to prevent them from being saved on your device via the settings within your web browser as detailed further down this page but this will mean that you will only be able to view our products and not be able to purchase them online.
Cookies set by the website owner (in this case, Top Furniture Ltd) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third party cookies can recognise your computer both when it visits the website or service in question and also when it visits certain other websites or services.
Why do we use cookies and other tracking technologies?
We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our website, and we refer to these as “performance” or “functionality” cookies. For example, we use cookies to tailor content and information that we may send or display to you and otherwise personalise your experience while interacting with our website and to otherwise improve the functionality of the Services we provide. Finally, third parties serve cookies from companies such as Google or Facebook are used on our website for advertising, analytics, and other purposes. This is described in more detail below. You can read more about Google's privacy and terms here and Facebooks Data policy here.
We use cookies on our website to allow us to offer you a better online service. Cookies are small files that are sent to your browser from our website’s server, which are stored on your device; they are designed to help websites work better or more efficiently. Using cookies allow us to recognise you as a user when you return to our website, and mean we can learn more about our customers.
Cookies served through our Website
The specific types of first and third party cookies served through our website and the purposes they perform are described in further detail below:
Session Cookies & Persistant Cookies
Session cookies remain in your browser during your browser session only, i.e. until you leave the website while persistant cookies can be stored on your device for hours, weeks, months or years.
Strictly Necessary Cookies
These cookies are strictly necessary to provide you with services available through our website and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our website functions. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" in the Cookie Statement.
| Provider | Name | Purpose | Type | Duration |
|---|---|---|---|---|
| Magento | PHPSESSID | Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. | First Party Session | At end of session |
| Magento | section_data_ids | Facilitates caching of content on the browser to make pages load faster. | First Party Session | At end of session |
| Magento | mage-cache-storage | Facilitates caching of content on the browser to make pages load faster. | First Party Session | At end of session |
| Magento | mage-translation-storage | Facilitates translation of content to other languages. | First Party Session | At end of session |
| Magento | mage-messages | Set by our Magento cart to provide a smooth checkout and purchasing experience. | First Party Session | At end of session |
| Magento | mage-cache-sessid | Facilitates caching of content on the browser to make pages load faster. | First Party Session | At end of session |
| Magento | form_key | Stores randomly generated key used to prevent forged requests. Set by our Magento cart to provide a smooth checkout and purchasing experience. | First Party Persistent | 1 Hour |
| Magento | mage-translation-file-version | Set by our Magento cart to provide a smooth checkout and purchasing experience. | First Party Session | At end of session |
| Magento | mage-cache-storage-section-invalidation | Facilitates caching of content on the browser to make pages load faster. | First Party Session | At end of session |
| Google tag manager | dc_gtm_UA-259331-1 | Used to manager scripts on our website. | First Party Session | At end of session |
| Smile Elasticsuite | STUID | Helps with search functionality on the website and managing products within categories and filters across the website. | First Party Persistent | 1 Hour |
| Smile Elasticsuite | STVID | Helps with search functionality on the website and managing products within categories and filters across the website. | First Party Persistent | 1 Year |
| Onetrust | OptanonConsent | This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. | First Party Persistant | 1 Year |
| Onetrust | OptanonAlertBoxClosed | This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. | First Party Persistant | 1 Year |
Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
| Provider | Cookie Name | _Description | Type | Duration |
|---|---|---|---|---|
| Google Analytics | _gid | This cookie is used to distinguish unique users. | First Party | 1 day |
| Google Analytics | _ga | This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. | First Party | 2 years |
| Google Analytics | _gclxxxx | This is the Google conversion tracking cookie. It allows us to count visits and traffic sources, so we can measure and improve the performance of our site. | First Party | 90 days TBC |
| Microsoft Bing | _uetvid | Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences. | First Party | 1 year |
Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.
| Provider | Cookie Name | _Description | Type | Duration |
|---|---|---|---|---|
| Nosto | 2c.cId | Web site personalisation and product recommendation engine | Third Party | 4 Years |
| Nosto | nostodev | Web site personalisation and product recommendation engine | Third Party | A few seconds |
| Nosto | nostorecotrace | Web site personalisation and product recommendation engine | Third Party | A few seconds |
| Nosto | nostoskipcache | Web site personalisation and product recommendation engine | Third Party | A few seconds |
| Nosto | nostopreview | Web site personalisation and product recommendation engine | Third Party | A few seconds |
| _pin_unauth | Pinterest cookie | Third party | 1 Year | |
| TBC still live below | ||||
| Zopim (Zendesk) | __zlcmid | We use Zopim to provide live customer service chat on our Site. Zopim requires two cookies: the first cookie stores Zopim Live Chat ID to identify the device during visits. The second stores user’s preference to disable Live Chat. | First party | 1 Year |
| Zopim / Cloudflare | __cfduid | cookie is set by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information. | Third party | 1 Year |
| Zopim / Amazon | AWSALB | Amazon load balancing. The contents of these cookies are encrypted using a rotating key. You cannot decrypt or modify load balancer-generated cookies. | Third party | 7 days |
| Zopim | zte2095 | Required for the running of the customer service online chat provided by zopim.com | First party | session |
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Targeting Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
| Provider | Cookie Name | _Description | Type | Duration |
|---|---|---|---|---|
| Double Click (Google) | IDE | DoubleClick to register and report the site user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. | Third Party | 1 Year |
| Double Click (Google) | test_cookie | Used to determine if the user's browser supports cookies. | Third Party | session |
| Google analytics | _gat_UA- | Where the pattern element on the name contains the unique identity number of the account or website it relates to. It is a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. | ?? | 1 minute |
| Google analytics | _ga_xxxxxxxxxx x 2 | This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. | ?? | 729 days |
| Google - Removed? | SSID | Google set a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Google Maps users. | Third party | 1 Year+ |
| Google - Removed? | NID | oogle set a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Google Maps users. | Third party | 6 months |
| Google - Removed? | SID | Google set a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Google Maps users. | Third party | 1 Year |
| Google - Removed? | SAPISID | Google set a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Google Maps users. | Third party | 1 Year |
| Google - Removed? | HSID | Google set a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Google Maps users. | Third party | 1 Year |
| Google - Removed? | OTZ | The main business activity is: Google Plus Social Networking Platform | Third party | 1 Year |
| Google - Removed? | APISID | Google set a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Google Maps users. | Third party | 1 Year |
| Google - Removed? | OTZ | Google plus social messaging platform. Triggered from the social share buttons on pages across the website | Third party | 5 months |
| Klevu | klv_mage | storing recent searches, storing recent categories of clicked products, storing recently clicked products | First party | session |
| Youtube | VISITOR_INFO1_LIVE | This cookie is set by Youtube to keep track of user preferences for Youtube videos embedded in sites;it can also determine whether the website visitor is using the new or old version of the Youtube interface. | Third party | 8 months |
| Youtube | CONSENT | This cookie carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | Third party | 2 years |
| Youtube | VISITOR_PRIVACY_METADATA | Used to track and enrich the users privacy settings on the Youtube platform | Third party | 180 days |
| Youtube | YSC | used by YouTube to remember user input and associate a user’s actions. This cookie lasts for as long as the user keeps their browser open. | Third party | Session |
| Youtube - Removed? | PREF | Used by YouTube (Google) for storing user preferences and other unspecified purposes - https://www.google.com/policies/privacy/ | Third party | 2 Years |
| Youtube - Removed? | SID | These cookies, provided by YouTube LLC, help maintain the integrity of video statistics, prevent fraud and improve their own service | Third party | 1 Year |
| Youtube - Removed? | HSID | These cookies, provided by YouTube LLC, help maintain the integrity of video statistics, prevent fraud and improve their own ser | Third party | 1 Year |
| Youtube - Removed? | demographics | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Most likely used for demographic profiling and targeting for advertising | Third party | 1 Year |
| Youtube - Removed? | SSID | YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. | Third party | 1 Year |
| Youtube - Removed? | LOGIN_INFO | This cookie is used to play YouTube videos embedded on the website. | Third party | 2 Years |
| Youtube - Removed? | SAPISID | This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear. | Third party | 1 Year |
| Microsoft Bing | _uetsid | This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. | Third party | 365 days |
| Bing - Removed? | MUID | This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | Third party | 1 Year |
| Bing - Removed? | MUIDB | This cookie is an analytics service provided that connects data from the Bing advertising network with actions performed on the Website. | Third party | 1 Year |
| _pinterest_ct_ua | used when Pinterest are unable to match the user. It contains a unique UUID to group actions across pages. | Thitd party | 1 Year | |
| ar_debug | Store and track conversions | Third party | 1 Year | |
| _pin_unauth | Groups actions for users who cannot be identified by Pinterest. | First party | 1 Year | |
| facebook_latest_uuid | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers. | Third party | 30 days | |
| _fbp | Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers | Third party | 89 days | |
| Facebook - Removed? | datr | This domain is owned by Facebook, which is the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. This cookie identifies the browser connecting to Facebook. It is not directly tied to individual Facebook the user. Facebook reports that it is used to help with security and suspicious login activity, especially around detection of bots trying to access the service. Facebook also say the behavioural profile associated with each datr cookie is deleted after 10 days. This cookie is also read via Like and other Facebook buttons and tags placed on many different websites. | Third party | 1 Year |
| Facebook - Removed? | fr | This domain is owned by Facebook, which is the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. Contains browser and user unique ID combinaton, used for targeted advertising. | Third party | 1 Year |
| Facebook - Removed? | lu | This domain is owned by Facebook, which is the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. Used to manage the login process, remembers user on return visit if they choose to stay logged in. | Third party | 1 Year |
Social Media Cookies
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
| Provider | Cookie Name | _Description | Type | Duration |
|---|---|---|---|---|
| TikTok | We use TikTok to market ourselves using the TikTok cookie that collects data about behaviour and purchases on our website and to measure the effect of our advertising. This tracking is used to evaluate and measure how different campaigns and marketing strategies perform on TikTok. Used to identify a visitor. | Third party | 13 months | |
| TikTok | _tt_enable_cookie | Used by Tiktok to track cookie consent. | 13 months | |
| Twitter ( X ) | muc_ads | Collects data on user behaviour and interaction in order to optimize the website and make advertisement on the website more relevant. | Third party | 13 months |
Other tracking technologies
We and our third party partners may use other, similar technologies from time to time, like pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our website. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.
Targeted online advertising
We have engaged one or more third party service providers such as Google to track and analyse both individualized usage and volume statistical information from interactions with our website. We also partner with one or more third parties (such as advertisers and ad networks) to display advertising and a more personalised user experience on our website and / or to manage and serve advertising on other sites.
These third parties use cookies, web beacons, pixel tags and similar tracking technologies to collect and use certain information about your online activities, either on our website and/or other sites or mobile apps, to infer your interests and deliver you targeted advertisements that are more tailored to you based on your browsing activities and inferred interests (“Interest Based Advertising”). For more information about this practice, click here: http://www.aboutads.info/choices/.
Our third party service providers may also use cookies or web beacons to collect information about your visits to our website and/or other sites to measure and track the effectiveness of advertisements and our online marketing activities (for example, by collecting data on how many times you click on one of our ads). The information collected by these third parties does not include personal information that enables you to be specifically identified (e.g. by reference to your name or email address). More details about the information that we share with our third parties such as Google and Facebook can be found in our Privacy Policy.
Embedded content
If you visit a web page that contains embedded content from a source such as YouTube or Social Media companies that are connected to social sharing buttons on our website then you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest that you check the third-party websites for more information about their cookies and how to manage them.
How can I control cookies?
You have the right to decide whether to accept or reject cookies.
Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.
OneTrust CookiePro Cookie Preference Tool: Giving you the ability to exercise your own preferences about what cookies are served on our website.
Below are links to managing cookies and privacy in the most popular browsers:
- Chrome
- FireFox
Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.
Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.
Do Not Track: Some Internet browsers - like Internet Explorer, Firefox, and Safari - include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Website does not currently process or respond to “DNT” signals. Top Furniture Ltd takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit All About Do Not Track.
How often will you update this Cookie Statement?
We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.
The date at the bottom of this Cookie Statement indicates when it was last updated.
Where can I get further information?
If you have any questions about our use of cookies or other technologies, please email us at privacy@topfurniture.co.uk.
Updated 11/10/2023
