Cookie Policy

This Cookie Statement explains how we use cookies and similar technologies in the course of our business.  It explains what these technologies are and why we use them, as well as your rights to control our use of them. This Cookie Statement is and will be treated as part of our Terms and Conditions, and is automatically incorporated therein..

In some cases we may use cookies and other tracking technologies described in this Cookie Statement to collect information that may be classed as personal information if we were to combine it with other information. Cookies do not store sensitive or personally identifiable information, such as name, address or credit card details. For more information about how we process your Personal Information, please consult our Privacy Policy.

What are cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by online retailers like ourselves in order to (for example) make their website or services work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Top Furniture Ltd) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third party cookies can recognise your computer both when it visits the website or service in question and also when it visits certain other websites or services.

Why do we use cookies and other tracking technologies?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as “essential” or “strictly necessary” cookies. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our website, and we refer to these as “performance” or “functionality” cookies. For example, we use cookies to tailor content and information that we may send or display to you and otherwise personalise your experience while interacting with our website and to otherwise improve the functionality of the Services we provide. Finally, third parties serve cookies through our website for advertising, analytics, and other purposes. This is described in more detail below.

We use cookies on our website to allow us to offer you a better online service. Cookies are small files that are sent to your browser from our website’s server, which are stored on your device; they are designed to help websites work better or more efficiently. Using cookies allow us to recognise you as a user when you return to our website, and mean we can learn more about our customers.

Cookies served through our Website

The specific types of first and third party cookies served through our website and the purposes they perform are described in further detail below:

Session Cookies & Persistant Cookies

Session cookies remain in your browser during your browser session only, i.e. until you leave the website while persistant cookies can be stored on your device for hours, weeks, months or years.

Essential Website Cookies

These cookies are strictly necessary to provide you with services available through our website and to use some of its features, such as access to secure areas. Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our website functions. You can block or delete them by changing your browser settings, as described under the heading "How can I control cookies?" in the Cookie Statement.

Provider

Name

Purpose

Type

Duration

Magento PHPSESSID Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. First Party Session At end of session
Magento section_data_ids Facilitates caching of content on the browser to make pages load faster. First Party Session At end of session
Magento mage-cache-storage Facilitates caching of content on the browser to make pages load faster. First Party Session At end of session
Magento mage-translation-storage Facilitates translation of content to other languages. First Party Session At end of session
Magento mage-messages Set by our Magento cart to provide a smooth checkout and purchasing experience. First Party Session At end of session
Magento mage-cache-sessid Facilitates caching of content on the browser to make pages load faster. First Party Session At end of session
Magento form_key Stores randomly generated key used to prevent forged requests. Set by our Magento cart to provide a smooth checkout and purchasing experience. First Party Persistent 1 Hour
Magento mage-translation-file-version Set by our Magento cart to provide a smooth checkout and purchasing experience. First Party Session At end of session
Magento mage-cache-storage-section-invalidation Facilitates caching of content on the browser to make pages load faster. First Party Session At end of session
Google tag manager dc_gtm_UA-259331-1 Used to manager scripts on our website. First Party Session At end of session
Smile Elasticsuite STUID Helps with search functionality on the website and managing products within categories and filters across the website. First Party Persistent 1 Hour
Smile Elasticsuite STVID Helps with search functionality on the website and managing products within categories and filters across the website. First Party Persistent 1 Year
Onetrust OptanonConsent This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether visitors have given or withdrawn consent for the use of each category. This enables site owners to prevent cookies in each category from being set in the users browser, when consent is not given. First Party Persistant 1 Year
Onetrust OptanonAlertBoxClosed This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust. It is set after visitors have seen a cookie information notice and in some cases only when they actively close the notice down. It enables the website not to show the message more than once to a user. The cookie has a one year lifespan and contains no personal information. First Party Persistant 1 Year
 

Performance and Functionality Cookies

These cookies are used to enhance the performance and functionality of our website but are non-essential to their use. However, without these cookies, certain functionality may become unavailable.

Provider

Name

Purpose

Type

Duration

Zopim __zlcmid We use Zopim to provide live customer service chat on our Site. Zopim requires two cookies: the first cookie stores Zopim Live Chat ID to identify the device during visits. The second stores user’s preference to disable Live Chat. First Party Persistent 1 Year
Zopim / Cloudflare __cfduid cookie is set by the CloudFlare service to identify trusted web traffic. It does not correspond to any user id in the web application, nor does the cookie store any personally identifiable information. Third Party Persistent 1 Year
Zopim / Amazon AWSALB Amazon load balancing. The contents of these cookies are encrypted using a rotating key. You cannot decrypt or modify load balancer-generated cookies. Third Party Persistent 7 Days
Zopim zte2095 Required for the running of the customer service online chat provided by zopim.com First Party Session At end of session
 

Analytics and Customization Cookies

These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, or to help us customize our website and application for you in order to enhance your experience.

Provider

Name

Purpose

Type

Duration

Google Analytics _ga This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits topfurniture.co.uk, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to topfurniture.co.uk and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. First Party Persistent 2 years from set/update
Google Analytics _gid Stores a unique user session identifier First Party Persistent At end of session
 

Advertising (Targeting) Cookies

These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. For further information, see the section of the Cookie Statement entitled "Targeted online advertising".

Provider

Name

Purpose

Type

Duration

YouTube PREF Used by YouTube (Google) for storing user preferences and other unspecified purposes - https://www.google.com/policies/privacy/ Third Party Persistent 2 years from set/update
YouTube VISITOR_INFO1_LIVE Used by YouTube (Google) for storing user preferences and other unspecified purposes - https://www.google.com/policies/privacy/ Third Party Persistent 7 months
YouTube YSC Used by YouTube (Google) for storing user preferences and other unspecified purposes - https://www.google.com/policies/privacy/ Third Party Persistent At end of session
YouTube SID These cookies, provided by YouTube LLC, help maintain the integrity of video statistics, prevent fraud and improve their own service Third Party Persistent 1 Year
YouTube HSID These cookies, provided by YouTube LLC, help maintain the integrity of video statistics, prevent fraud and improve their own ser Third Party Persistent 1 Year
YouTube demographics YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Most likely used for demographic profiling and targeting for advertising Third Party Persistent 1 Year
YouTube SSID YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Third Party Persistent 1 Year
YouTube LOGIN_INFO This cookie is used to play YouTube videos embedded on the website. Third Party Persistent 2 Years
YouTube SAPISID This domain is owned by Google Inc. Although Google is primarily known as a search engine, the company provides a diverse range of products and services. Its main source of revenue however is advertising. Google tracks users extensively both through its own products and sites, and the numerous technologies embedded into many millions of websites around the world. It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear. Third Party Persistent 1 Year
Bing MUID This cookie is widely used my Microsoft as a unique user identifier. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. Third Party Persistent 1 Year
Bing MUIDB This cookie is an analytics service provided that connects data from the Bing advertising network with actions performed on the Website. Third Party Persistent 1 Year
Bing _uetsid Microsoft Bing Ads Universal Event Tracking (UET) tracking cookie. First Party Persistent 30 minutes
DoubleClick ide Used by Google Doubleclick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficiency of an advert and to present targeted ads tp the user Third Party Persistent 1 Year
DoubleClick test_cookie Used by Google Doubleclick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficiency of an advert and to present targeted ads tp the user Third Party Session At end of session
Google SSID Google set a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Google Maps users. Third Party Persistent >1 Year
Google NID Google set a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Google Maps users. Third Party Persistent 6 Months
Google SID Google set a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Google Maps users. Third Party Persistent 1 Year
Google SAPISID Google set a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Google Maps users. Third Party Persistent 1 Year
Google HSID Google set a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Google Maps users. Third Party Persistent 1 Year
Google OTZ The main business activity is: Google Plus Social Networking Platform Third Party Persistent 1 Month
Google APISID Google set a number of cookies on any page that includes a Google Map. While we have no control over the cookies set by Google, they appear to include a mixture of pieces of information to measure the number and behaviour of Google Maps users. Third Party Persistent 1 Year
Google OTZ Google plus social messaging platform. Triggered from the social share buttons on pages across the website Third Party Persistent 5 Months
Nosto 2c.cId To identify browsers between their visits to the site. Third Party Persistent 4 Years
Facebook datr This domain is owned by Facebook, which is the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. This cookie identifies the browser connecting to Facebook. It is not directly tied to individual Facebook the user. Facebook reports that it is used to help with security and suspicious login activity, especially around detection of bots trying to access the service. Facebook also say the behavioural profile associated with each datr cookie is deleted after 10 days. This cookie is also read via Like and other Facebook buttons and tags placed on many different websites. Third Party Persistent 1 Year
Facebook fr This domain is owned by Facebook, which is the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. Contains browser and user unique ID combinaton, used for targeted advertising. Third Party Persistent 1 Year
Facebook lu This domain is owned by Facebook, which is the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. Used to manage the login process, remembers user on return visit if they choose to stay logged in. Third Party Persistent 1 Year
TBC TBC TBC TBC TBC
 

Other tracking technologies

We and our third party partners may use other, similar technologies from time to time, like pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our website. This allows us, for example, to monitor the traffic patterns of users from one page within our website to another, to deliver or communicate with cookies, to understand whether you have come to our website from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances, these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.

Targeted online advertising

We have engaged one or more third party service providers to track and analyse both individualized usage and volume statistical information from interactions with our website. We also partner with one or more third parties (such as advertisers and ad networks) to display advertising on our website and/or to manage and serve advertising on other sites.

These third parties use cookies, web beacons, pixel tags and similar tracking technologies to collect and use certain information about your online activities, either on our website and/or other sites or mobile apps, to infer your interests and deliver you targeted advertisements that are more tailored to you based on your browsing activities and inferred interests (“Interest Based Advertising”). For more information about this practice, click here: http://www.aboutads.info/choices/.

Our third party service providers may also use cookies or web beacons to collect information about your visits to our website and/or other sites to measure and track the effectiveness of advertisements and our online marketing activities (for example, by collecting data on how many times you click on one of our ads). The information collected by these third parties does not include personal information that enables you to be specifically identified (e.g. by reference to your name or email address).

Embedded content

If you visit a web page that contains embedded content from a source such as YouTube or Social Media companies that are connected to social sharing buttons on our website then you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest that you check the third-party websites for more information about their cookies and how to manage them.

How can I control cookies?

You have the right to decide whether to accept or reject cookies.

Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. As the means by which you can refuse cookies through your web browser controls vary from browser-to-browser, you should visit your browser’s help menu for more information.

Website Cookie Preference Tool: Currently being tested and worked on but we soon hope to be able to offer you the ability to exercise your own preferences about what cookies are served on our website by visiting our cookie settings preference center, available here: Privacy Settings. ( LINK TO BE ADDED WHEN TESTING IS COMPLETE AND FUNCTIONALITY IS LIVE )

You can deactivate cookies following the instructions below:

Internet Explorer

In Internet Explorer, click on the Tools button and then select Internet options.
In the General tab, click on Settings under Browsing history, click on Parameters.
Click on the "View files" button.
Click on the header of the Name column to sort all files in alphabetical order and then browse the list until you see files starting with the "Cookie" prefix. (All cookies have this prefix and usually contain the name of the website that created the cookie).
Select the cookie or cookies that you would like to remove.
Close the window which contains the list of files and then double-click OK to go back to Internet Explorer.

Firefox

Go to the "Tools" tab of the browser and select the “Options” menu.
In the display window, select "Privacy" and click on "Remove individual cookies".
Identify the files listed above, select them and remove them.

Safari

In your browser, select the Edit > Preferences menu.
Click on Security.
Click on View cookies.
Select the cookies listed above and click on Remove or Remove all.
When you have deleted the cookies, click on Finish.

Google Chrome

Click on the Tools menu icon.
Select Options.
Click on the Advanced options tab and access the "Privacy" section.
Click on the View cookies button.
Identify the files listed above, select them and delete them.
Click on "Close" to go back to your browser.

Disabling Most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit http://www.aboutads.info/choices/ or http://www.youronlinechoices.com.

Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.

Do Not Track: Some Internet browsers - like Internet Explorer, Firefox, and Safari - include the ability to transmit “Do Not Track” or “DNT” signals. Since uniform standards for “DNT” signals have not been adopted, our Website does not currently process or respond to “DNT” signals. Top Furniture Ltd takes privacy and meaningful choice seriously and will make efforts to continue to monitor developments around DNT browser technology and the implementation of a standard. To learn more about “DNT”, please visit All About Do Not Track.

How often will you update this Cookie Statement?

We may update this Cookie Statement from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Statement regularly to stay informed about our use of cookies and related technologies.

The date at the bottom of this Cookie Statement indicates when it was last updated.

Where can I get further information?

If you have any questions about our use of cookies or other technologies, please email us at privacy@topfurniture.co.uk.

Updated May 11th, 2018

Flexible Finance Options

Top Furniture has teamed up with DEKO to offer our furniture customers some very competitive finance options.
DEKO